A training institute sells trust before it sells a course. With Rikaz Institute in Kuwait, we built an identity, content and campaigns that present its programmes to Gulf audiences as they deserve.
The challenge
Rikaz Training Institute needed a clear visual identity, video content presenting its programmes to Gulf audiences, and campaigns that reach people genuinely interested in training.
How we worked
- Identity: a consistent visual identity for screen and print.
- Print: certificates and printed materials in the same identity.
- Motion: motion-graphics videos explaining the programmes.
- Reach: managed the institute’s paid advertising.
- Sister brand: design work for a second education brand of the same client.
Delivered
- Identity files and certificates
- Motion videos
- Paid ad campaigns
Outcome
The work was completed through January 2026 and served two education brands for one client.
When the identity is consistent from the ad to the certificate, trainees feel they are in an institution, not a passing course.
What this means for you
If you run an institute or academy, trust starts with a consistent identity and content that explains the value of your programmes. Explore graphic design and brand identity.