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Paid ads

Launch

Your first organised demand from ads: managed campaigns that bring real enquiries, not likes.

Best for: A business starting paid ads, or wanting them set up properly

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Why this program

Launch is for a business starting paid ads or wanting to reset them on a small budget. We start with one main platform and a maximum of two audience segments, because a small budget spread across many platforms learns from none.

The goal is the first organized order from ads: real inquiries received and tracked through to sale, not likes or lost messages.

What you receive

One main ad platformSelected based on where your customers are, not out of habit.
Up to 2 audience segmentsControlled testing instead of scattering the budget.
4 ad creatives every cycleTied to the offer, message, and objective.
Enquiries tracked and measuredSo we know which one converted into a sale.
Cycle report and a recommendation for the nextWritten decision: Continue, adjust, or stop.

How we work with you

  1. 1Readiness before spending

    We ensure the offer is clear and that inquiry handling and tracking are ready, because advertising on an unready setup wastes budget.

  2. 2Cycle plan

    We define the objective, audience, messaging, creatives, and tracking method before spending the first pound.

  3. 3Launch & management

    We create, monitor, and optimize campaigns throughout the cycle using documented decisions.

  4. 4Measurement to the Sale

    We measure qualified inquiries and sales, not likes or cost per message alone.

  5. 5Report & decision

    At cycle end: What succeeded, what to pause, and what to test in the next cycle.

What we need from you

  • Accurate data about your business, offers, and pricing
  • Permissions to required accounts and assets
  • Single decision-maker on your end to approve phases
  • Consolidated approvals on time to prevent implementation delays
  • A team or person to respond to inquiries promptly

Not included in the price

  • The ad budget itself: Paid directly to the platform in advance, separate from our fees.
  • Taxes and platform fees as per the actual invoice
  • Major video or photography production
  • Landing pages and message handling (covered in separate programs)

How We Measure Success

We measure what matters to your business, not vanity metrics. We never promise results outside our control.

Qualified inquiries, not just messagesCost Per Qualified InquirySales conversion rateAd contribution to profit

Frequently asked questions

Is the ad budget included in the price?

No. The price covers management fees only. The ad budget is paid directly to the platform in advance, keeping your money under your control and visible in your account.

Do you guarantee a specific number of sales?

We do not guarantee sales, as they depend on your offer, pricing, and inquiry handling. What we guarantee is disciplined management, honest tracking, and a clear decision every cycle.

When do we scale the budget?

Only after profitability, inquiry quality, and your team's handling capacity are proven. Scaling before that multiplies losses.

Similar programs

All programs ←
Paid ads Growth Steady demand every month, with a bigger budget and daily attention, measured all the way to the sale. From EGP ⁦18,350⁩ per cycle Growth paths Demand-reception readiness We prepare your team to receive every enquiry, answer it and follow it up to the sale. From EGP ⁦15,100⁩ one-time Growth paths Essential Demand Core presence, content, ads on one platform and demand reception, in one programme. From EGP ⁦20,000⁩ per programme

Not sure if this is your program?

In the free growth session, we determine the stage and right program together, or ask Musa now.

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